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Strategy, playbooks and field notes on turning what you know into what other people can do. From the team behind 300+ books.
Viktor KacenakMore from the blog
Strategy
Strategy7 min read
The completion signal: how a free course books more calls than a lead magnet
A downloaded PDF tells you nothing. A finished free course tells you who is serious. The case for using a teaching experience as your lead magnet, where completion is the qualifying signal that fills your calendar with real buyers instead of tire-kickers.
Viktor Kacenak· 7 min read
Strategy
Strategy8 min read
Customer education: the cheapest retention strategy you're not using
Customers who understand your product stay. Customer education is one of the highest-ROI retention levers available, and most companies have no program at all. The case for a customer academy, with the numbers on retention, ROI, and why so few do it.
Tomas Placko· 8 min read
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