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Handling pricing objections · Lesson 2

Explain it in your words

Explain to a new rep why we anchor on value before price

A new rep
If the number comes first, the whole call becomes about the number. So you start with what it saves them, the hours and the rework, and then the price reads as a small part of that.
Nearly there. One more idea would make it land: use the buyer's own numbers.
What a strong explanation covers
Price without context reads as cost
Value first sets the frame
Use the buyer's own numbersTheir figures make the value theirs, not yours.
DoneRewrite it

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Explain it in your words
Price alone reads as cost Value first sets the frameUse the buyer's own numbers

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Explain it back

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“Your competitor is 30% cheaper.”

StrongEvery point landed.

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Ask what changed on their sideAgree, to protect the renewal

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Lead with the discountLead with their cost

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Key point · Explain it back · Lesson 2

Use the buyer's own numbers

22% covered
2 of 9members cover it
  1. Gap spotted · MondayOnly 2 of 9 covered it when explaining “Anchor on value first”.
  2. Lesson added · Same afternoon“Use their numbers”, written from your pricing playbook.
  3. Gap closed · A week later7 of 9 cover it now.

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Harbor & CoThe Clearline Method · Lesson 3 of 6Continue

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Practice
Explain It BackRapid-Fire DrillDecision ScenarioField Mission

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Our check-in time is now 3 pm. Update the welcome course.
Updated 3 lessonsReview each change before it goes live

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8 lessons · practice in each

Natural light for portraits

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Harbor & Co

Certificate of completion

Priya Shah

completed The Clearline Method

12 September 2026 Verify at learn.harborco.example

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2:14 / 5:40
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